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Benefits of integrating your website with your CRM6 min read

September 22, 2021 4 min read

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Benefits of integrating your website with your CRM6 min read

Customer relationship software is mostly used as a separate database that holds customer profiles. You use it as a single source of truth when it comes to who your customers are and what they need. However, having this excellent software at your disposal does not mean that you know how to use it most efficiently. There is a lot of trial and error along the way. The more you learn about it now, the fewer mistakes you have to fix in the future. Therefore, I want to discuss the benefits of integrating your website with your CRM and how much you are missing out on if you don’t use this fantastic option.

The website is beneficial for your customers but also your company

In today’s modern business world, every serious company must have a website. It is the best way to communicate with your clients via online channels. Furthermore, it allows you to globally share company values. Maybe the most apparent benefit is that a website is a helping tool for your customers, so they can contact you faster and purchase products without having to step outside of their homes.

An illustration of the main database connected with smaller databases
A huge benefit of this integration is that your entire company will get up-to-date data from a single source.

While all of this is true, companies often forget that they can also use their website to help themselves. You need to improve your website usability so you can run the business more efficiently. That’s where CRM integration steps in.

How can integrating your website with your CRM help your business?

Integrating CRM into your website offers valuable data that you can use to improve your business. And there are many ways to use the info your CRM provides. The most vital parts to look at are:

  • Having 24/7 access to up-to-date information;
  • Reducing manual work in the administration processes;
  • Having a single accurate source of information;
  • Responding faster to queries;
  • Increased sales through better profiling;

Let’s talk about this in a bit more detail.

Your website will provide up-to-date information about your clients

Let’s say you are running an e-commerce website. Automated integration happens in real-time, and you can always know which client purchased what product and when. There is no need to compare previous website orders with what you have in the system; everything feeds directly into the CRM database. The real benefit is that you can talk to a customer with confidence and complete insight into their profile, purchase history, and other information.

No more manual administration processes

Suppose your website is not integrated with the CRM system. In that case, you must enter any data about clients like purchase history, login times, website visits, and so on manually into the database. That is a colossal waste of time, often resulting in human errors, giving you incorrect data. Once the integration is completed, the entire administration process is automated. As soon as a customer does an action, the response is written on their profile in the CRM database.

Doing this reduces errors or redundant data and saves time for your employees, allowing them to focus on other tasks.

No more multiple databases

You don’t have to worry about keeping customer data in two places because you move manual administration processes between the website database and the CRM system. The information from the website database goes directly to the CRM system, where all teams can use it. This will keep customer data accurate and consistent at all times. Furthermore, you will not have to think about keeping both databases updated.

An illustration of Cloud storage receiving information in the form of 1 and 0 from an entire city.
Once you integrated your website with CRM, all customer interactions will go directly to the database.

Faster response to customer queries

Let’s say you have a quoting or a ticketing system on your website. If a customer wants to contact you or inquire about a point of interest, they need to fill in the form and send it to your employees. The benefit of integrating CRM with your website is that the system can analyze customer queries and redirect them to the right team based on various elements like location, gender, industry, product, etc. Furthermore, the system can automatically send a response to the client depending on what was requested.

The faster you respond to customer queries, the better.

Increased sales through better profiling

CRM integration with your website will give you a complete picture of who your clients are and what they need. The system will track leads and customer actions and do calculations to determine the most valuable customers. It can give data about how a customer interacts with the company, their purchase history, feedback, complaints, customer behavior, and buying habits. It can also calculate accurate predictions for future purchases or potential new interests of your clients.

A scheme of connected lists with unique keys.
You can achieve better profiling by creating groups with unique identifiers and feeding the data from the website directly to it.

This improved profiling will result in better targeting necessary for marketing and sales teams. If marketing and sales teams have accurate customer data, they can create and nurture quality leads. Eventually, those leads will convert into new customers, which will increase sales.

When the customer makes the initial contact with your company, the system tracks everything and makes sure the conversion happens as soon as possible.

Integrating your website with your CRM is a must

As you can see, CRM is a must-have tech for your business. It works fantastic on its own. However, if integrated with other systems, it can substantially increase the efficiency and productivity of all of the company sectors.

Integrating your website with your CRM is a must, and you should do it as soon as possible. Think of all the data that waits to be collected and processed. Every minute counts, and you don’t want to miss even a single piece of that customer information cake. You can fully automate most data gathering processes, reduce errors in data, and save a lot of time in the process.

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